Content.Strategy.Results.
UIUC grad with a B.S. in Computer Science and Advertising. I think in systems and stories, then turn that into content pipelines, paid ad creative, and short-form video that converts.
Currently earning $3,140+/month from a single client doing exactly that.
Projects & Results
Every project starts with a diagnosis. What's broken, and what would fix it?
Empire Puppies: Memorial Day
Wrote the full script, produced AI voiceover since the client had no on-camera footage, sourced and sequenced b-roll for emotional impact, and selected music to amplify the mood.
James Bonadies: AI Agency Challenge Ad
One of 24 paid ad variations produced for a product launch campaign. 8 hooks across 3 formats, AB tested across Facebook and YouTube to identify top-performing creative.
China Cafe: Mother's Day
Wrote the full script and produced AI voiceover for a Mother's Day promotional ad, part of a 3+ year partnership that has driven 600K+ website impressions and $15K+ in annual revenue.
Empire Puppies: Father's Day
Full script, AI voiceover, b-roll sequencing, music selection.
James Bonadies #1
Part of a daily short-form pipeline: 60+ per month, 6-hour turnaround.
Libman Mop: 30-Second Commercial
Conceived, storyboarded, and edited through UIUC's CTRL+V Advertising Club. Horizontal narrative brand storytelling.
James Bonadies #2
UIUC Brand Coaches
Edited raw footage into an engaging short-form recruitment video for the UIUC College of Media.
Robb Facial Plastic Surgery Short
Outreach sample sent cold. The CEO reached out.
Thumbnails, Logos & Print
Built to earn the click and hold up off-screen.
Created for Empire Puppies for a new store launch. Designed to work across print and promotional merchandise.
Designed to force the click. Closed the client.
Designed to force the click. The CEO reached out.
Instagram flyer for UIUC's Advertising Brand Coaches program to drive student sign-ups.
Networking card for the program's Managing Director. Designed as a single landscape pair: front leads with hierarchy and contact, back carries the program's brand.
Who I am
I'm a recent UIUC grad with a hybrid B.S. in Computer Science and Advertising. I don't just edit. I diagnose.
When I analyzed James's channel, I spotted strong monetization, weak attention. Pitched short-form as the fix. Got inside, saw the same problem in his long-form. Then his ads. Now I handle all three.
Same pattern with China Cafe.
No website. Invisible on Google and Google Maps. Built that.
Years of call-in orders meant an untapped customer phone list. Ran SMS campaigns that filled the restaurant beyond capacity.
Spotted the Quad Cities Food Lovers Facebook group as the highest-concentration local audience. Handled all holiday campaign postings from there.
That's how I work. Find the problem, make something undeniable, follow through.
Same instinct at UIUC Brand Coaches: authored the guide and email sequence that standardized 100+ client consultations.
Download my resume
Tailored versions available for video editing, social media marketing, and content strategy roles.
Jason Lin: Social Media Marketing Resume
CS + Advertising · UIUC 2026 · GPA 3.77 · NSDA State Champion in Informative Speaking